FamilyMart Rice Ball × Shohei Ohtani
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- Client
- FamilyMart Co.,Ltd.
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- Term
- Apr. 23. 2025
Shohei Ohtani appointed as "FamilyMart rice ball ambassador". "Two-way Rice Balls Revealed"
On Thursday, February 27, 2025, FamilyMart announced the signing of an ambassador contract with Shohei Ohtani at a press conference. From Tuesday, March 4, TV commercials and visuals for the “Two-way Rice Balls Revealed” campaign were released, with Shohei Ohtani appearing in FamilyMart stores nationwide. There was also a “Ohtani's Choice for the Strongest Rice Ball Line” quiz campaign. As a result, since Ohtani became an ambassador, the rice ball category as a whole has seen a home run-class hit, with sales exceeding 120% compared to the previous year! The new product has sold over 3 million units in the first week since its release!
RELATED WORKS
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“Intense Battle! The Rice Ball Championship” Campaign
Together with Rice Ball Ambassador Shohei Ohtani, FamilyMart's rice balls are heating up this summer! "Intense Battle! The Rice Ball Championship" kicks off! Ohtani's new visual and new TV commercial begin airing on Tuesday, August 18
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“Deliciousness, to a New Dimension” campaign
New key visual & new commercial featuring Rice Ball Ambassador Shohei Ohtani unveiled! The new commercial, "Deliciousness, to a New Dimension," will begin airing on Tuesday, November 18th.
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“Reborn, Rice Ball JAPAN.” Campaign
With Rice Ball Ambassador Shohei Ohtani leading the charge, FamilyMart's rice ball lineup is also taking the field in its strongest formation yet! The dream team — 'Reborned Rice Ball JAPAN.' — is here! All 9 rice ball varieties will roll out in three consecutive weekly releases starting Tuesday, March 3."
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“NEO Two-Way Rice Ball Announced” campaign
New Key Visual and the New TV Commercial of Rice Ball Ambassador Shohei Ohtani will be unveiled！ “Two-way Rice Ball, Announced.” Version will be on on air from Tuesday, August 26th.
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A Nationwide Famipay Campaign to Win Exclusive Shohei Ohtani Original Merchandise Will Be Held at 16,300 FamilyMart Stores Across Japan.
A Nationwide Famipay Campaign to Win Exclusive Shohei Ohtani Original Merchandise Will Be Held at 16,300 FamilyMart Stores Across Japan.
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“FamilyMart × Shohei Ohtani Collaboration Rice Ball Now on Sale!”
FamilyMart × Shohei Ohtani Collaboration Rice Ball "Big Rice Ball: My Ume Okaka" On sale starting Tuesday, July 1.
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