“FamilyMart × Shohei Ohtani Collaboration Rice Ball Now on Sale!”
“FamilyMart × Shohei Ohtani Collaboration Rice Ball Now on Sale!”

“FamilyMart × Shohei Ohtani Collaboration Rice Ball Now on Sale!”

  • Client
    FamilyMart Co.,Ltd.
  • Term
    Jul. 1. 2025

FamilyMart × Shohei Ohtani Collaboration Rice Ball "Big Rice Ball: My Ume Okaka" On sale starting Tuesday, July 1.

Starting July 1, 2025 (Tuesday), FamilyMart will release a special rice ball using Shohei Ohtani’s favorite ingredients — pickled plum (ume) and bonito flakes (okaka) — called “Big Rice Ball: My Ume & Okaka,” featuring special packaging with Shohei Ohtani. It will be available at approximately 16,300 FamilyMart stores nationwide.

A portion of the proceeds will be donated to the “Smile Omusubi Project,” a social contribution initiative for children. This includes donations to Musubie, a certified non-profit organization that supports children's cafeterias across Japan, as well as providing rice balls to students involved in extracurricular activities such as baseball, supporting their efforts.

NEXT

A Nationwide Famipay Campaign to Win Exclusive Shohei Ohtani Original Merchandise Will Be Held at 16,300 FamilyMart Stores Across Japan.

A Nationwide Famipay Campaign to Win Exclusive Shohei Ohtani Original Merchandise Will Be Held at 16,300 FamilyMart Stores Across Japan.

  • Athlete Promotion
  • Event & Tour Production
  • Brand & Innovation
A Nationwide Famipay Campaign to Win Exclusive Shohei Ohtani Original Merchandise Will Be Held at 16,300 FamilyMart Stores Across Japan.
  • --

    --

    ----

    TOKYO
    company TOKYO
  • --

    --

    ----

    LONDON
    company LONDON
  • --

    --

    ----

    NEW YORK
    company NEW YORK
  • --

    --

    ----

    LOS ANGELES
    company NEW YORK
  • --

    --

    ----

    SHANGHAI
    company SHANGHAI
  • --

    --

    ----

    HONG KONG
    company HONG KONG
  • --

    --

    ----

    TOKYO
    company TOKYO
  • --

    --

    ----

    LONDON
    company LONDON
  • --

    --

    ----

    NEW YORK
    company NEW YORK
  • --

    --

    ----

    LOS ANGELES
    company NEW YORK
  • --

    --

    ----

    SHANGHAI
    company SHANGHAI
  • --

    --

    ----

    HONG KONG
    company HONG KONG

Let's begin
your brand's story
with us.