A new series has been launched under the theme of “Let’s forget the common sense of tea.”
A new series has been launched under the theme of “Let’s forget the common sense of tea.”

A new series has been launched under the theme of “Let’s forget the common sense of tea.”

  • Client
    ITOEN, Ltd.
  • Term
    Mar. 12. 2025

A new series of a product was launched which proposes a new style of Japanese tea, with the slogan ”Let's forget the common sense of tea.”

Under the theme of “Let's forget the common sense of tea,” the new “Oi Ocha PURE GREEN” and “Oi Ocha LEMON GREEN” series, which propose a new style of Japanese tea, were launched, and the new TV commercial “Let's forget the common sense of tea” was broadcast nationwide from March 17 (Mon), the same day as the launch. Footage of Shohei Ohtani drinking the tea ahead of the rest of the world and behind-the-scenes footage were also released on the same day.

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  • Athlete Promotion
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Win an Shohei Ohtani original mug “Dream Big! Campaign 2025”
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    TOKYO
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    company LONDON
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    company NEW YORK
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    LOS ANGELES
    company NEW YORK
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    SHANGHAI
    company SHANGHAI
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    HONG KONG
    company HONG KONG
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    TOKYO
    company TOKYO
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    LONDON
    company LONDON
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    NEW YORK
    company NEW YORK
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    LOS ANGELES
    company NEW YORK
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    SHANGHAI
    company SHANGHAI
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    HONG KONG
    company HONG KONG

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