Global promotion for [AiR] with Shohei Otani a two-way player

The long-established bedding company – NISHIKAWA Co. Ltd launched a promotion campaign with professional baseball player Shohei Otani, who is known as a “two-way” player and at the time was playing for Hokkaido Nippon-Ham Fighters. NISHIKAWA agreed to support Shohei’s sleep condition with the "AiR" mattress. We conducted promotion alongside the excitement before the start of the professional baseball season in 2017. And in 2018 we advertised utilising the success that Shohei had in the Major League Baseball.