Cristiano Ronaldo's visit to China

Cristiano didn’t just visit Japan for the launch of SIXPAD in Asia, but also visited Shanghai in China. He had a jam-packed schedule which meant that after completing a two day event in Japan, he went straight to Shanghai for the third day of the Asia promotion. In one day he did a product press release conference with media from all around Asia, influencers, distribution partners, a Meet and Greet event for fans and a football lesson. Being the first time Cristiano has visited China on his own, this gained brand recognition for SIXPAD not only in China, but around the whole of Asia.