Kei Nishikori appointed as Global Ambassador

LIXIL Corporation, which provides comprehensive housing equipment manufacturing and sales services, and Kei Nishikori, a professional tennis player, signed an advertising contract. The sponsor's logo was placed on Nishikori's left shoulder to achieve global advertising exposure.
In addition, as an event promotion, LIXIL planned and executed the "LIXIL Nishikori Challenge," a tennis school event by Shuzo Matsuoka, which attracted a great deal of attention.