BULK HOMME Partners with Kylian Mbappé as Global Brand Ambassador

BULK HOMME, the Japanese men's skincare brand aiming to become the world's No.1 men's skincare brand, partnered with Kylian Mbappé, one of football's brightest next-generation stars, as its global brand ambassador. In June 2019, CIRCUS invited Mbappé to Japan and produced a series of promotional activities, including the official press conference announcing his appointment. Creative assets shot in Paris have since been used not only in Japan but also across France, the UK, China, and other markets worldwide.