Together with Rice Ball Ambassador Shohei Ohtani, FamilyMart's rice balls are heating up this summer! "Intense Battle! The Rice Ball Championship" kicks off! Ohtani's new visual and new TV commercial begin airing on Tuesday, August 18

As part of an ongoing initiative aimed at making "the most delicious" rice ball, FamilyMart launched the Massive Rice Ball and the "Loaded Rice Ball!" — two products designed around today's lunchtime habits — and rolled out the "Intense Battle! Rice Ball Championship" campaign, pitting these two flagship rice balls against each other, at approximately 16,500 FamilyMart stores nationwide starting Tuesday, August 18, 2026.

To coincide with the campaign launch, FamilyMart also began airing a new key visual and new TV commercial featuring Rice Ball Ambassador Shohei Ohtani, who has become the familiar "face" of FamilyMart's rice balls.