Shohei Ohtani in a Suit Shares the Appeal of Japan's Proud Matcha Tradition with the World! New Visual & Video of Him Enjoying Matcha Released

As global attention on matcha continues to grow, the act of whisking tea has become a movement in itself! To share Japanese "matcha" with the world, ITO EN released a new visual featuring Shohei Ohtani under the main copy "Japan's Matcha, to the World. Move Matcha Forward." Alongside this, a video was also released showing Ohtani tasting matcha whisked by an ITO EN employee and remarking, with a gentle expression, "It is exquisite."