KIREIMO 100% GIRLS!! PROJECT launched with an advertisement which the face was not able to be seen

Only for one week from New Year’s Day, advertisement was published with a message to all girls. This was for the new project "KIREIMO 100％ GIRLS!!", which featured Naomi Watanabe but with her face cropped out and a blank space between the words “100” and “GIRL!!”. This was left blank for girls to fill in a word that declares their goals for 2018.
In addition to TV advertisement, there was outdoor advertisement at Tokyu Department store in Shibuya, transit advertising and a social media quiz campaign.