Ahead of Hitachi Construction Machinery's corporate name change to LANDCROS, Shohei Ohtani has been appointed Global Brand Ambassador.

"I have been able to keep taking on new challenges thanks to the support of so many people, which is exactly why I feel a deep connection with what LANDCROS aspires to be," commented Ohtani.

Built on the deep resonance between the spirit LANDCROS values and Ohtani's own approach to his career, the company will adopt its new name and brand in April 2027 to enhance its corporate value, communicating its ambition to become a global top-three player in the industry by 2030, both in Japan and worldwide.

Advancing its core strengths — Japanese craftsmanship in manufacturing, global sales and service capabilities, and open co-creation — the new LANDCROS brand will create new value together with its customers.