Mao Asada × Nestlé AERO — Brand Character Campaign
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- Client
- Nestlé S.A.
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- Term
- Sep. 18. 2006
Mao Asada × Nestlé AERO — Brand Character Campaign
In 2006, figure skating star Mao Asada became the face of Nestlé's AERO chocolate — a perfect match, as her beloved toy poodle is named "Aero." The TV commercial featured a dream pairing of Asada and her dog skating together, later expanding to include her sister Mai Asada. A textbook case of storytelling-driven athlete casting.
CIRCUS handled the contracting negotiations and talent coordination throughout the campaign.
