Signed with the world's No.1 figure skater Alina Zagitova as a symbol of the beauty of Brand SHISEIDO

After winning the gold medal at the Pyeongchang Olympics, Shiseido signed with Alina Zagitova, the world's No.1 female figure skater, as a global ambassador of Brand SHISEIDO in August 2018.
Also Alina appeared at the launch of SHISEIDO's new makeup collection. With the focus on SHISEIDO's make-up products, Alina will spread the appeal of Shiseido products to the world.
Rather than just an advertising contract, Shiseido provided make-up support (by Shiseido's make-up artist) at each world tournament where Alina participated from the first year of the contract, also developed the tournament make-up with Shiseido, and sold the product around the world.
After a dramatic victory at the 2019 World Championships, Alina visited to Shiseido's office at shiodome in Japan.