Shiseido announced the project launch, SHISEIDO BLUE PROJECT

Shiseido announced the start of SHISEIDO BLUE PROJECT as a project of Brand Shiseido Suncare category.
Shiseido introduced an overview of the project of World Surf League, the world's leading body of surfing, and WSL's non-profit, WSL Pure, which activates beach cleanup, a marine conservation promotion and awareness-raising activity. In addition to the announcement of the project, a talk session was held with Project Ambassador Kanoa Igarashi and SHISEIDO Brand Unit Group Manager Shihori Oyama.