NiziU × Yogibo — TV Commercial & Brand Collaboration

In 2021, global girl group NiziU became the face of Yogibo, the "magical sofa" brand. The campaign captured NiziU's first-ever "off-scene" moments and grew beyond TV — from member-color collaboration products to nationwide retail campaigns.
In this project, CIRCUS produced the collaboration end to end, from casting NiziU to product development and retail campaigns.