Wash! Wash! Wash! PIKOWash Project

While health awareness was increasing due to the coronavirus pandemic, we worked with world-renowned singer-songwriter Piko Taro on the branding and promoting the educative medicated soap brand, 「"Wash happily” PIKOWash」. With his popular song "PPAP-2020/PIKOWash! Version“, we carried “PIKOWash! Project" which spread the message of "Wash happily, Wash correctly, Wash cleanly" to children, families, and friends, trying to reach everyone in Japan and worldwide to expand the joy of handwashing.