FamilyMart Rice Ball × Shohei Ohtani

On Thursday, February 27, 2025, FamilyMart announced the signing of an ambassador contract with Shohei Ohtani at a press conference. From Tuesday, March 4, TV commercials and visuals for the “Two-way Rice Balls Revealed” campaign were released, with Shohei Ohtani appearing in FamilyMart stores nationwide. There was also a “Ohtani's Choice for the Strongest Rice Ball Line” quiz campaign. As a result, since Ohtani became an ambassador, the rice ball category as a whole has seen a home run-class hit, with sales exceeding 120% compared to the previous year! The new product has sold over 3 million units in the first week since its release!