“Deliciousness, to a New Dimension” campaign
Shohei Ohtani signed an ambassador agreement with FamilyMart's "rice ball"
Sports / Food
Client
FamilyMart Co.,Ltd.
Category
Campaign
Launch
Nov. 18. 2025
New key visual & new commercial featuring Rice Ball Ambassador Shohei Ohtani unveiled! The new commercial, "Deliciousness, to a New Dimension," will begin airing on Tuesday, November 18th.
FamilyMart will launch its new "Gochimusubi" (Premium Rice Ball) and "Jikamaki Omusubi" (Direct-Wrap Rice Ball) products, which incorporate the newly developed "Fuwa-Uma Method" (Fluffy & Delicious Method).
In conjunction with the introduction of the "Fuwa-Uma Method," the "Oishisa, Shin Jigen e" (Deliciousness, to a New Dimension.) campaign will be rolled out starting Tuesday, November 18, 2025, at approximately 16,400 FamilyMart stores nationwide.
The TV commercial expresses the deliciousness of the rice balls made with the "Fuwa-Uma Method" by showing player Ohtani heartily biting into the newly released "Gochimusubi" and "Jikamaki Omusubi."
In conjunction with the introduction of the "Fuwa-Uma Method," the "Oishisa, Shin Jigen e" (Deliciousness, to a New Dimension.) campaign will be rolled out starting Tuesday, November 18, 2025, at approximately 16,400 FamilyMart stores nationwide.
The TV commercial expresses the deliciousness of the rice balls made with the "Fuwa-Uma Method" by showing player Ohtani heartily biting into the newly released "Gochimusubi" and "Jikamaki Omusubi."
