“NEO Two-Way Rice Ball Announced” campaign

The “NEO Two-Way Rice Ball Announced” campaign started at approximately 16,300 FamilyMart stores nationwide starting Tuesday, August 26, 2025. The campaign features a lineup of authentic rice balls, each carefully crafted under the supervision of two renowned restaurants. Along with the campaign, a new key visual and television commercial featuring Shohei Ohtani were released. The commercial, styled as a press conference, shows Ohtani holding the newly launched NEO rice balls in both hands and announcing the “NEO Two-Way Rice Ball.”