“Reborn, Rice Ball JAPAN.” Campaign
Shohei Ohtani signed an ambassador agreement with FamilyMart's "rice ball"
Sports / Food
Client
FamilyMart Co.,Ltd.
Category
Campaign
Launch
Feb. 27. 2026
With Rice Ball Ambassador Shohei Ohtani leading the charge, FamilyMart's rice ball lineup is also taking the field in its strongest formation yet!
The dream team — 'Reborned Rice Ball JAPAN.' — is here!
All 9 rice ball varieties will roll out in three consecutive weekly releases starting Tuesday, March 3."
The dream team — 'Reborned Rice Ball JAPAN.' — is here!
All 9 rice ball varieties will roll out in three consecutive weekly releases starting Tuesday, March 3."
As part of the pursuit of 'the most delicious' rice balls, FamilyMart is launching three new products in the 'Massive Rice Ball' series, featuring FamilyMart's proprietary 'Fuwauwa Recipe.' In addition, six existing hand-rolled and direct-wrapped rice ball varieties, which already utilize this recipe, will be available for a limited time with approximately 1.5 times the fillings. The 'Rebprn, Rice Ball JAPAN.' campaign, featuring a total of nine rice ball varieties, will be implemented at approximately 16,400 FamilyMart stores nationwide starting Tuesday, March 3, 2026.
