ITO EN × Shohei Ohtani
ITO EN “Oi Ocha” Global Ambassador Contract
Sports
Client
ITO EN, Ltd.
Term
Apr. 2024-
ITO EN “Oi Ocha” Global Ambassador Contract
On April 30, 2024, ITO EN’s “Oi Ocha” signs a global partnership with Shohei Ohtani of the Los Angeles Dodgers. Full-page advertisements in over 60 newspapers worldwide, celebrating this new partnership and featuring a heartfelt open letter to Ohtani. Ohtani commented: ”I have been a big fan of ‘Oi Ocha’ since my time in Japan, and it has remained an important companion to me even in my life in America."
2024
ITO EN "Oi Ocha" x Shohei Ohtani, signed a Global Ambassador Agreemen
2025
Following the contract with Shohei Ohtani, ITO EN "Oi Ocha" signed contract with Major League Baseball and LA Dodgers
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Oi Ocha Shohei Ohtani Bottle (2025 Summer Version) goes on sale. Green Tea for Good enters its second year. "Make the World BeauTEAful with Tea" campaign held with all students at Hanamaki Higashi High School!June 24. 2025 -
The new key visual of “Oi Ocha COLD BREW LEMON GREEN” was unveiledJune 17. 2025 -
New TV commercial "My Green Tea, My Soul" to be airedMar. 16. 2025 -
ITO EN sponsors the MLB Tokyo Series presented by Guggenheim, the opening game of the MLB season held at Tokyo DomeMar. 15. 2025 -
A new series has been launched under the theme of “Let's forget the common sense of tea.”Mar. 12. 2025 -
New version of "Oi Ocha: Shohei Ohtani Special Edition Bottle" releasedMar. 03. 2025 -
Partnership agreement signed with MLB/DodgersJan. 21. 2025
