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A new series has been launched under the theme of “Let’s forget the common sense of tea.”

ITO EN “Oi Ocha” Global Ambassador Contract
Sports
Client
ITO EN, Ltd.
Category
Launch
Mar. 12. 2025
A new series of a product was launched which proposes a new style of Japanese tea, with the slogan ”Let's forget the common sense of tea.”
Under the theme of “Let's forget the common sense of tea,” the new “Oi Ocha PURE GREEN” and “Oi Ocha LEMON GREEN” series, which propose a new style of Japanese tea, were launched, and the new TV commercial “Let's forget the common sense of tea” was broadcast nationwide from March 17 (Mon), the same day as the launch. Footage of Shohei Ohtani drinking the tea ahead of the rest of the world and behind-the-scenes footage were also released on the same day.
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