Shohei Ohtani’s “Oi Ocha” giant outdoor advertisement displayed in more than 85 locations around the world!
ITO EN “Oi Ocha” Global Ambassador Contract
Sports
Client
ITO EN, Ltd.
Category
OOH advertisement
Launch
May 30. 2024
Starting with Iwate, Ohtani's hometown, the ads appear in Times Square in New York, Hollywood, Tokyo, Seoul, and Taipei.
At Shibuya and Nagoya stations, “Ohtani's new haiku,” which became a buzz because of the ads, appears as giant columns.
Ohtani’s statement on becoming “Oi Ocha Global Ambassador" released in the ads.
At Shibuya and Nagoya stations, “Ohtani's new haiku,” which became a buzz because of the ads, appears as giant columns.
Ohtani’s statement on becoming “Oi Ocha Global Ambassador" released in the ads.
The world's No. 1 unsweetened green tea beverage brand "Oi Ocha", has signed a global partnership with Shohei Ohtani, the Los Angeles Dodgers player.
We are pleased to announce a new initiative, “Outdoor Ad Placements at more than 85 locations in Japan and abroad.”
Starting with an outdoor advertisement at Morioka Station in Iwate Prefecture, Shohei Ohtani's hometown, on Friday, May 31, the ad was be shown in 82 locations in 12 prefectures in Japan and 6 locations worldwide, including New York, Los Angeles, South Korea, and Taiwan. Together with Shohei Ohtani, who has been appointed “Oi Ocha Global Ambassador,” we will continue to promote the appeal of green tea both domestically and internationally following its appearance in 60 newspapers around the world.
We are pleased to announce a new initiative, “Outdoor Ad Placements at more than 85 locations in Japan and abroad.”
Starting with an outdoor advertisement at Morioka Station in Iwate Prefecture, Shohei Ohtani's hometown, on Friday, May 31, the ad was be shown in 82 locations in 12 prefectures in Japan and 6 locations worldwide, including New York, Los Angeles, South Korea, and Taiwan. Together with Shohei Ohtani, who has been appointed “Oi Ocha Global Ambassador,” we will continue to promote the appeal of green tea both domestically and internationally following its appearance in 60 newspapers around the world.
