KAHI × AVA MAX
Product placement of KAHI's multi-balm, Korea's No.1 skincare product, in the music video for AVA MAX's new song.
Music / Beauty
Client
IK HOLDINGS Co.Ltd.
Term
Apr.2022-
Product placement of KAHI's multi-balm, Korea's No.1 skincare product, in the music video for AVA MAX's new song.
The official music video for "Maybe You're The Problem" by AVA MAX, a viral American pop star considered by the specialized media as the next Lady Gaga, was released on April 28, 2022. Within 3 days of its release, the YouTube views exceeded 2 million.
In the 42-second segment of the music video, AVA MAX actually used KAHI's balm and exposed the KAHI logo, expressing in the music video that "by using KAHI, you can return to your true self" and appealing the product.
In the 42-second segment of the music video, AVA MAX actually used KAHI's balm and exposed the KAHI logo, expressing in the music video that "by using KAHI, you can return to your true self" and appealing the product.
