KIREIMO 100% GIRLS!! TVCM
Multi-platform promotion for KIREIMO, a full body hair removal salon
Beauty
Client
Vielis Inc.
Category
TVCM
OOH
Print Ad
OOH
Print Ad
Launch
Apr. 23. 2018
A completely pink advertisement with 100 members
New TV advertisement -"KIREIMO 100% GIRLS!! 100 girls verson" aired from the 1st of April, which featured 100 members including Naomi Watanabe, Akane Hotta, Arisa Yagi, Niki, Sachi Fujii.
Naomi Watanabe and the four others ambassadors performed on stage as a girl’s band with the other 95 members in the audience wearing the "100% GIRL!!" t-shirt on, at a completely pink set sending the message to enjoy “100% full body, full throttle, full power”.
40 shots were carefully selected from the shoot to implement a 40 meter long advertisement poster. The poster was not only displayed at the hall by the ticket gates at Tokyo Metro Hanzomon Line in Shibuya station, but also at the “Hachiko board” advertisement space by Hachiko Square (Shibuya) and at “Shibu Hachi Hit Vision” advertising space by Shibuya Crossing.
Naomi Watanabe and the four others ambassadors performed on stage as a girl’s band with the other 95 members in the audience wearing the "100% GIRL!!" t-shirt on, at a completely pink set sending the message to enjoy “100% full body, full throttle, full power”.
40 shots were carefully selected from the shoot to implement a 40 meter long advertisement poster. The poster was not only displayed at the hall by the ticket gates at Tokyo Metro Hanzomon Line in Shibuya station, but also at the “Hachiko board” advertisement space by Hachiko Square (Shibuya) and at “Shibu Hachi Hit Vision” advertising space by Shibuya Crossing.
Credit
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AgencyCIRCUS Inc.
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Graphic ProductionWHITE DESIGN
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Movie ProductionDance Knot Act
ALL
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Executive Creative DirectorManabu Asada（CIRCUS）
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Creative Director / Art DirectorTomohito Ushiro（WHITE DESIGN）
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Copy WriterJunpei Watanebe（Watanabe Jun Heisha）
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DesignerAyumu Murata（WHITE DESIGN）
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ProducerYoichi Sano（Dance Knot Act）
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DirectorYusuke Tanaka（caviar）
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CameramanIssei Tajima（MILD）
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Lightning DesignerHIGASIX（WHITNEY）
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ARTHideki Makishima（WHITE）
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Fashion DirectorTesturou Nagase（UM）
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Stylist（Naomi Watanabe）Ayano Otaki
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Hair&Make（Naomi Watanabe）Nemoto Asami
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Hair（4 Models）TAKU（Eight peace）
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Make（4 Models）ITSUKI（UM）
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Hair&MakeShinji Konishi（band）
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ChoreographyKazutaka Sugitani（Choregraphy air:man）
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Assistant DirectorKouto Abe
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SFXYukihisa Hazama（Shikakeya）
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Music ProducerToru Midorikawa（MELODY PUNCH）
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Offlin EditorSakura Setani（THE OCTOPUS）
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ColoristYoshio Kamei（SONY PCL）
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Online EditorToshiro Irino（IMAGE STUDIO 109）
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Production ManagerTetsurou Yamada
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Production ManagerMiyako Nanjo（Dance Knot Act）
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Production ManagerShoma Tamura（Dance Knot Act）
