OfferBox / PaceBox × KAMAITACHI
Kamaitachi became the official ambassador of two brands: OfferBox, a job-hunting service, and PaceBox, a job-transfer service.
Client
i-plug, inc. / pacebox, inc.
Term
Dec. 2022-
“Try job hunting, but from the other side,” “Try changing jobs, but from the other side”
In December 2022, the comedian Kamaitachi will assume the official ambassador role for two brands, the job hunting service "OfferBox" and the job change service "PaceBox." The company aired a new commercial featuring Kamaitachi, held a press conference to announce the ambassadors' appointment, and implemented various real and digital measures such as peel-off OOH advertisements in which people could peel off and get lucky charms for job hunting, a tie-up event with an actual shrine, a social campaign and a radio program featuring the ambassadors..
2022
A new commercial featuring the comedian Kamaitachi was aired, a press conference announcing the ambassadors' appointment was held, and a variety of real and digital measures were implemented, including peel-off OOH advertisements in which the people could peel off and get lucky charms for job hunting, a tied up event with an actual shrine, an SNS campaign, and a radio program featuring the ambassadors.
