SHISEIDO × Cup of China — Title Sponsorship of the ISU Grand Prix

In 2019, SHISEIDO became the title sponsor of the ISU Grand Prix "Cup of China" — the first Japanese cosmetics brand ever to hold a Grand Prix title sponsorship. The partnership included a cosmetics-support agreement with the Chinese Figure Skating Association and the "Shiseido My First Beauty Project" for young skaters, working in concert with SHISEIDO's global ambassador Alina Zagitova.
In this project, CIRCUS managed the negotiations and contract coordination with the ISU and the Chinese Figure Skating Association, through to on-site execution support.