Tokyo Nishikawa [AiR] x Neymar Jr., Dreamy Sleep School
Nishikawa [AiR] mattress x Neymar Jr. contract
Sports / Bedding
Client
NISHIKAWA Co., Ltd.
Category
PR
Event
Event
Launch
May 31. 2017
Answer is [AiR]
A special lecture style event called “Tokyo Nishikawa [AiR] x Neymar Jr., Dreamy Sleep School” was held to teach children about the importance of sleep. It was a successful event where Neymar Jr. talked about the value of sleep and promoted the [AiR] brand to fans who were selected beforehand from a campaign and around 50 young football players.
