Starting of the Tokyo Nishikawa x Neymar Jr. project
Nishikawa [AiR] mattress x Neymar Jr. contract
Sports / Bedding
Client
NISHIKAWA Co., Ltd.
Category
TVCM
Launch
Aug. 25. 2014
Supporting Neymar Jr.'s condition from his sleep
After the FIFA World Cup Brazil, Neymar Jr. visited Japan on the 31st of July, for a press conference to announce him as the newest brand ambassador. On the 15th of August, a TV advertisement aired around Japan which included footage from the press conference.
We were able to successfully promote the product with not just brand recognition, but proof on the effect of the product to help with your daily physical condition from a professional athlete. Also the co-starring event with previous Santos FC player, Kazuyoshi Miura played a part in this becoming a huge topic.
We were able to successfully promote the product with not just brand recognition, but proof on the effect of the product to help with your daily physical condition from a professional athlete. Also the co-starring event with previous Santos FC player, Kazuyoshi Miura played a part in this becoming a huge topic.
