Joint development of makeup patterns for competition
SHISEIDO ALINA ZAGITOVA PROJECT
Sports / Beauty
Client
Shiseido Company, Limited
Category
Collaboration Product
Launch
Oct. 31. 2019
Announced joint development of makeup patterns for the new season
In March 2019, Brand SHISEIDO announced a make-up pattern for the official game of the 2019-20 season in collaboration with Alina Zagitova.
Shiseido started a meeting with Alina at the end of 2018, and interviewed Alina for the new program of the new season. Shiseido's hair and makeup artists jointly devised two types of makeup patterns that match the image of the songs and costumes.
After the development of the makeup pattern, a make-up course was also held in Russia for Alina. At the time of the announcement in October, Alina also announced a congratulatory comment.
Shiseido started a meeting with Alina at the end of 2018, and interviewed Alina for the new program of the new season. Shiseido's hair and makeup artists jointly devised two types of makeup patterns that match the image of the songs and costumes.
After the development of the makeup pattern, a make-up course was also held in Russia for Alina. At the time of the announcement in October, Alina also announced a congratulatory comment.
