Start of SHISEIDO BLUE PROJECT
Global × Sustainable projects with surfing
Sports / Beauty
Client
Category
PR
Event
Event
Launch
Sep. 05. 2019
Shiseido announced the project launch, SHISEIDO BLUE PROJECT
Shiseido announced the start of SHISEIDO BLUE PROJECT as a project of Brand Shiseido Suncare category.
Shiseido introduced an overview of the project of World Surf League, the world's leading body of surfing, and WSL's non-profit, WSL Pure, which activates beach cleanup, a marine conservation promotion and awareness-raising activity. In addition to the announcement of the project, a talk session was held with Project Ambassador Kanoa Igarashi and SHISEIDO Brand Unit Group Manager Shihori Oyama.
Shiseido introduced an overview of the project of World Surf League, the world's leading body of surfing, and WSL's non-profit, WSL Pure, which activates beach cleanup, a marine conservation promotion and awareness-raising activity. In addition to the announcement of the project, a talk session was held with Project Ambassador Kanoa Igarashi and SHISEIDO Brand Unit Group Manager Shihori Oyama.
