SIXPAD × FIFA Club World Cup 2016 presented by Alibaba YunOS Auto

With the "FIFA Club World Cup 2016" being held in Japan and SIXPAD partner Cristiano Ronaldo coming to compete in the world’s No.1 football competition, we managed to secure SIXPAD as a sponsored partner with FIFA. This included sponsored advertising using the logo, exposure on official shows and adverts broadcasted at the venues. In addition, we prepared a SIXPAD booth where fans who came to watch the game could take a photo with a clone of Cristiano. This attracted so many fans that there was a long queue for this everyday. After the World Cup, we created an advertisement to celebrate Cristiano winning an award at the FIFA Ballon d’Or and displayed it at Hong Kong and South Korea airport, as they are two of the leading airports in Asia. We made a contribution fot the branding of SIXPAD in Asia.