TikTok x TV Asahi
TikTok x TV Asahi Summer Festival
Media
Client
ByteDance Ltd.
Term
July 2019 - Aug 2019
TV Asahi Summer Festival's first ever official supporter platform
TikTok became the first ever Official Supporter Platform for Japan’s biggest media event “TV Asahi - Roppongi Hills Summer Festival”. It takes place every year for 44 consecutive days during the middle of summer and attracts over 5 million people.
TikTok managed to do the impossible with event sponsorship, by getting the rights to promote across all contents on TV Asahi.
TikTok managed to do the impossible with event sponsorship, by getting the rights to promote across all contents on TV Asahi.
2019
As social media diversifies, TikTok have become an extremely popular app where people can enjoy creating and posting videos from comedy to talent, music to dance etc.
We utilised this trend to incorporate a new method, media x media, which made TikTok the first official supporter platform at the TV Asahi Roppongi Summer Festival.
We utilised this trend to incorporate a new method, media x media, which made TikTok the first official supporter platform at the TV Asahi Roppongi Summer Festival.
