MILDLINER Global Campaign

To commemorate the 15th anniversary of the Japan launch of MILDLINER, a line marker featuring mild colors and sold in more than 20 countries around the world, we implement a global campaign from Tuesday, October 1 to Saturday, November 30, 2024, under the theme "More Casually, More Colorfully." 365 days in color #mymildlife.
The campaign is held in 14 countries and regions including Japan, the US, and China.

■Countries and regions where the campaign is held
Japan, Korea, Thailand, the Philippines, Malaysia, Indonesia, Singapore, Taiwan, China, Hungary, the United States, Canada, Mexico, and the United Kingdom

■Campaign in Japan
・Limited to 165 pieces worldwide! Join the global campaign to win a “MILDLINER Special Limited Box” filled with all 38 colors of MILDLINER, including 5 new colors that have not been released worldwide, and other limited items only available here!
・On October 12 (Sat.) and 13 (Sun.), giant calendar boards appear throughout the city! Big calendar board event to be held at Shibuya Scramble Square, decorated with everyone's “Special Day”!
・MILDLINER craft workshops is held at stores nationwide.
・POP for the campaign is displayed in stores nationwide, and original bookmarks will be distributed in some stores.